Academy Sports + Outdoors opens 12th store in Atlanta, Ga.

Photo of Megan Munce


The Academy Sports + Outdoors located at 23155 Katy Freeway in Katy. The Katy-<a href=based retailer announced a new store in Atlanta is the next stop in its nationwide expansion.”/>

The Academy Sports + Outdoors located at 23155 Katy Freeway in Katy. The Katy-based retailer announced a new store in Atlanta is the next stop in its nationwide expansion.

Tracy Maness / Staff photo

Academy Sports + Outdoors is opening a new store in Atlanta Friday ⁠— the Katy-based retailer’s 20th store in Georgia and 12th in the Atlanta metro area.

The new store is part of a nationwide expansion that includes plans to open 80 to 100 new stores over the next five years, including nine new stores in 2022, according to the company. Last week, Academy’s first-ever Virginia location became the third of those nine new stores and its 262nd location overall. The new Atlanta store is the 263rd. 

Academy reported record sales during the pandemic as consumers bought up outdoor apparel, footwear and fitness gear to spend more time outside during lockdowns. In March, the company announced that 2021 had been the most profitable year in company history. In the fiscal year, the company reported $6.8 billion in revenue compared to $5.7 billion the year before. 

PANDEMIC SUCCESS STORY: Academy had its most profitable year ever … in a pandemic. What’s their $6.8B secret?

The new Atlanta location’s opening will feature meet and greets with current and former professional athletes, including Atlanta Braves pitcher Peter Moylan, former Atlanta Legends quarterback Aaron Murray and Atlanta Dream player Monique Billings. 

Academy went public in October 2020 at $13 a share. Shares were trading for around $47 Tuesday morning — slightly below the $48 a share last week.

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