Campaign offers Seoul many choices for K-beauty fans

HEALTHCARE and beauty chain store Watsons launched its K-Beauty Festa “I Got Seoul” campaign in collaboration with the Korea Tourism Organisation.

Partnering with some Korean beauty brands including cosmetics, skincare, haircare and healthcare products, the campaign runs from now till March 29.

Watsons Malaysia managing director Caryn Loh and Korea Tourism Organisation Malaysia managing director Moon Sangho launched the campaign at Korea Plaza, Kuala Lumpur.

Among those who attended the event were Watsons Malaysia customer growth marketing general manager Danny Hoh, Korea Tourism Organisation Malaysia marketing director Shin Hae as well as influencers Tara Choi and Rose Nicotine.

Loh said, “Watsons offers a one-stop solution for the needs of all K-beauty fans in Malaysia.

“This is in line with our brand to stay relevant, in-trend and our aim to be the segment leader to provide our customers with the full Korean experience.

“Members are in for a treat because the trip to Korea will allow members to experience amazing spots during the beautiful spring season,” said Loh.

Moon said the rising global recognition of Korean content from K-pop to K-drama, to K-beauty, continued to capture the hearts of Malaysians.

To kick off the campaign, Watsons is launching a Spend & Win contest where Watsons club members stand a chance to win a five-day, four-night trip to South Korea.

Among the interesting tourist spots covered under the trip are Seoul Forest, Malli-dong Plaza, Seongsu-dong Street and Seoul Botanic Park.

To participate, Watsons Club members need to spend above RM120 on participating brands’ products in-store and online in a single receipt.

Entries are to be submitted online at where 10 lucky winners will be selected.

Customers can visit the K-Beauty Festa “I Got Seoul” at Sentul Depot Kuala Lumpur from March 16 to 19 and check out K-brands and products through experiential offerings, beauty workshops, fun games, meet and greet sessions and Korean delicacies.

Among the participating K-Beauty brands are Naturals by Watsons, Axis-Y, ma:nyo, Pink by Pure Beauty, beplain, Abib, Cosrx, and AHC Beauty.

For details on Watsons K-Beauty Festa, visit

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