Coty Travel Retail and Lotte Duty Free have introduced luxury skincare brand Lancaster in Korea, with the brand’s first store at Lotte Duty Free World Tower.
The six month partnership is the start of the brand’s expansion in travel retail.
Consumers will be able to experience the regenerative science from Lancaster skincare experts, while the brand will broaden its reach and create a premium skincare destination for travellers with the new store.
Lancaster’s rollout in Korea marks the expansion of Coty’s skincare portfolio. Coty says skincare is one of its most exciting growth areas, and serving consumer needs in one of the most demanding skincare markets is a focus area. With 75 years of scientific innovation and a large and growing team of skincare experts across the organisation, Coty has declared this year to be the “year of skincare”.
Coty Global Travel Retail Senior Vice President, Guilhem Souche said: “We are excited to write a new chapter in our partnership with Lotte Duty Free with our first Lancaster store in Korea. We aim to offer a luxurious skin Repair & Protect experience to Korean travellers with Lancaster’s iconic skincare offerings.”
Lotte Duty Free Head of Merchandising Division 1, Im Hyeong-Il said: “We are delighted to partner with Coty on this exclusive pre-launch in Lotte Duty Free as we strive to deliver scientific innovation and luxurious products to our customers. We also look forward to working closely together to further elevate customers’ experience through our exciting digital programs.”
As a reflection of the brand’s heritage, the store also showcases the brand’s new design, with signature rich blue, and gold touches and a crown emblem reflecting its royal linkage.
The focus of the store includes a large skincare bar dedicated to product trial and discovery, inviting travellers to discover its innovations and embark on a journey to improve their skin’s repair capacity: from cleansing to anti-aging and sun protection, with a focus on showcasing its 365 Skin Repair Youth transversal serum. Aside from the latest product offerings, there will also be duty free exclusive sets of Lancaster bestsellers.
Travellers will be the first to be able to experience Lancaster’s first biometric smart skin analyser skin analysis service at the store. The complimentary skin consultation aims to provide an insight into each individual’s skin and treatment requirements and this will be followed by a personalised product recommendation and a trial of the bestselling serum via a pampering hand massage.
The opening in Korea will also see the launch of Lancaster’s loyalty program. Customers can join the digital program for free, use it to learn more about the brand and keep track of its latest updates as well as receive various treats.
To create an omnichannel experience for travellers, Lancaster will launch a series of skincare masterclasses, starting with a virtual live stream via the Lotte Duty Free platform, where customers will receive product usage and beauty tips, and product trial test kits to trial during the class.