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Whether it’s a simple pair of studs or a statement necklace, jewelry spices up even the simplest look. Unlike shopping for clothes, you don’t have to try anything on—see something sparkly you like? Just add to cart and wait.
When it comes to online shopping though, there are a ton of incredible places to look at for rings, necklaces, earrings and more. We know it can get overwhelming; that’s why we rounded up the 15 best places to buy jewelry online so you know exactly where to look first. From the minimalist to the luxurious, you’ll find something that fits your style, whether it’s from a brand like Mejuri and Baublebar or a big-box retailer like Nordstrom.
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Our favorite: Chunky Small Hoop Earrings—$22
Reviewed editors have been fans of Madewell jewelry for years. The pieces are minimalist and relatively inexpensive—nothing costs more than $100—and go with any and every outfit. All earrings have sterling silver posts, meaning they won’t irritate your ears. There’s a wide variety to choose from, whether you want modern chunky hoop earrings or a quirky paperclip chain necklace, both of which are made with vintage gold plated brass.
Our favorite: Kate Spade Initial Pendant Necklace—$58
Nordstrom is home to some of the most popular jewelry items from brands like Tory Burch, Gucci and David Yurman. You’ll also find affordable items from Nordstrom’s own line. During sales events, these items can go for great discounts. Shoppers especially love the Kate Spade Initial Pendant Necklace as well as the ever-popular Kendra Scott Elisa Pendant Necklace. Nordstrom’s Cubic Zirconia Earrings are also a timeless and affordable choice that hundreds of reviewers recommend.
Our favorite: Editor Hoops—$78
Toronto-based jewelry brand Mejuri offers a variety of fine and semi-fine pieces without the typical markups found in jewelry stores. The jewelry is sustainable and comes in solid white gold as well as gold vermeil. It’s perfect for everyday jewelry and engagement and wedding rings as well.
We tried out a few items from Mejuri and found that they were relatively affordable and did not leave any irritation or marks. We also did not notice much tarnish after wearing the Mejuri rings for months, a testament to the quality. The Editor Hoops are another of our favorites, and one of Mejuri’s most popular pieces.
Our favorite: Caitlyn Minimalist Initial Necklace—$23
From the quirky to the contemporary, Etsy has a ton of handmade and vintage jewelry options that feel more special and unique. It’s a great place to shop for both everyday jewelry and special occasion jewelry (Etsy is one of the best places to buy engagement rings). From unique stones like alexandrite and moonstone to trendy dainty pieces, the options may seem endless but you can easily narrow your search by style and jewelry type.
Shoppers are especially obsessed with these dainty bar stud earrings and this trendy zodiac necklace (which has more than 88,000 reviews!). Want something a little more personal? Etsy is a haven of customized jewelry, like this popular monogram necklace.
5. Brilliant Earth
Our favorite: Teardrop Gemstone Earrings—$275
If you’re shopping for fine jewelry, Brilliant Earth is a fantastic place to start. The brand is best known for its engagement rings, but also offers a range of men’s jewelry, gemstone necklaces and ring stacks. There are ethically sourced diamonds galore, whether you want them in necklace, ring, or earring form, and they’re available in almost every cut, including princess, oval and emerald.
Our favorite: Pavoi 14K Gold Chunky Open Hoops—$13.95
Amazon is home to thousands of amazing jewelry finds, ranging in price from $4 all the way up to $22,000 (and beyond, if you dare). Whether you want a beaded anklet, elegant drop earrings or a sparkling engagement ring, you’ll find it. It’s a good spot to browse TikTok and Instagram—famous accessories, like these chunky hoops with more than 33,000 five-star ratings. Plus, if you’re an Amazon Prime member, you can get same- or next-day delivery on eligible jewelry.
Our favorite: Pearl Station Necklace—$48
Anthropologie’s jewelry options are just as whimsical and stylish as its boho-chic clothing. The pieces range from understated and dainty to bold and chunky. Its classic monogram necklace is a particular favorite on the site. There’s an entire section dedicated to custom and personalized jewelry, from ear cuffs to necklaces, along with bridal jewelry from sister site BHLDN. One fun feature is the ability to browse by occasion, like cocktail or casual, along with price, material and style.
Our favorite: Pearl Drop Hoop Earrings—$8
You can find everything at Target—including a substantial selection of necklaces, earrings, bracelets, rings, watches and more. It’s not the place to go for diamonds but it has plenty of costume jewelry for more affordable prices than boutique retailers.
Target also has a collaboration with Baublebar available exclusively at the retailer, online and in-store. One perk is that your shipping options include convenient same-day delivery or buy online, pick-up in store.
Our favorite: Mini Star Studs—$18
Studs is most famous for well, its stud earrings. The Instagram-famous jewelry brand skyrocketed in popularity in 2020 with its “Vote” earrings, which were seen on celebrities like Gwyneth Paltrow. Studs carries other earring styles as well, including hoops, dangles, cuffs and the very on-trend huggies.
Our favorite: Custom Multi Disc Pisa Bracelet—$40
With bright colors and frequent limited-edition releases and collaborations, Baublebar is known for its fun and playful necklaces, earrings, bracelets, anklets, rings and charms. One favorite is this customizable bracelet that are a grown-up take on the friendship bracelets of your childhood. Baublebar has more basic, everyday jewelry as well, but you’re bound to find unique pieces that will earn you tons of compliments.
11. Maison Miru
Our favorite: Illusion Hoops—$130
Everything at Maison Miru is magical. From the Illusion Hoops, which stay upright on your ear, appearing as a middle ear piercing, to the Shooting Star Open Hoop Earrings, its jewelry pieces are as unexpected as they are beautiful. The site features plenty of styling guides for how to wear your new bling with piercing combinations and funky ear cuffs. As a small woman-run business, Maison Miru works with suppliers and business partners that are also either small, local or run by women.
12. Kate Spade
Our favorite: Social Butterfly Mini Pendant—$58
From luxe charm bracelets to whimsical stone earrings, Kate Spade has everything from elegant to eclectic when it comes to designer jewelry. While inventory changes frequently with the seasons, you’ll find tried-and-true favorites as well as fun partnerships with brands like Disney. Pick up personalized pieces—including the often-sold-out initial pendant necklace;elm:context_link;itc:0″ class=”link “>initial pendant necklace—or scroll through the bridal shop for something sparkly.
13. & Other Stories
Our favorite: Adjustable Glass Stone Necklace—$49
Looking for a statement piece? Look no further than & Other Stories. The popular European brand has trendy jewelry that’s great for special occasions (or just for playing dress-up). Some of the pieces are made with high quality recycled brass. The best part? Everything is under $100.
Our favorite: Double Chain Necklace—$167
Missoma so into the “More is more” mindset it has a Layering Lab for you to experiment with. All of its pieces—which includes necklaces, earrings, bracelets and rings—are made with 18K gold or sterling silver, so they’ll last for awhile. The vibe is minimalist with pops of color via gemstones or pearls. Filter by length and style. You can also have select pieces engraved for free.
Our favorite: Parker Layering Set—$108
Gorjana jewelry is made for layering. The pieces are delicate and feminine, and there are plenty of bracelets, stacking rings and strand necklaces to wear alone or mix and match. You can opt to engrave certain pieces like the Bespoke Plate Adjustable Bracelet for a personal touch or purchase sets of pre-layered necklaces to make styling easier.
Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: The 15 best places to buy jewelry online: Mejuri, Nordstrom, Baublebar
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